Grit N’ Grind. This simple motto is what defines Inferno & Co. Born in the year of the Rona, in the city of Rock and Roll- Cleveland, Ohio. It’s easy for one to know what Grit N’ Grind is, it’s the 2013 Grizzlies with Marc Gasol, it’s drinking the Champagne of Beers, it’s calling a fullback dive on 4th and 1 in Madden. It’s going to Long John Silvers for lunch, not because it’s convenient, but for the unbeatable 2 for $6 combo. Grit N’ Grind at its core is simply doing something no one else wants to do, for the simple fact that you have to! We strive to seek out those people, the real Grinders of this world to provide quality, and style to their way of life.
Although we take our clothing very seriously, we as a brand realize that being authentic and real is the only way to reach people on a personal level. Therefore, we don’t take ourselves too seriously. We like to have fun, and “Grit N’ Grind” defines us and people like us perfectly. Work hard, play hard, but more importantly knowing who you are.